As marketers, we all realise the importance of relevant communication at the appropriate time to the right audience. The aim is to be able to speak to your customers on a 1-to-1 basis. This is where a powerful CRM data set gives businesses the ability to categorize and customise messages for different segments and even right down to the individual. However, many marketers still struggle with understanding the concept of how personalised marketing work and ways to execute such campaigns with the large amount of options and data available
In this insight paper, we break down the essentials you need to learn about personalised marketing, to help you get on your way to truly be able to speak directly to each customer at each stage of their journey.